Experience Is The New Marketing is a FREE guidebook on how to plan a world-class event.
The book covers the psychology of creating a brand experience, the strategic thinking behind experiential campaigns as well as creativity case studies.
Experience Marketing further features inputs from guest writers. The managing editor of Highsnobiety, Pete Williams, gives his insights on The ABC of Building Hype; DJ Skeme Richards from the world-famous Rock Steady Crew discusses about Mooding the Space with Music; and the former events director of The White House, Laura Schwartz, writes on The Power of Bonding.
With all this being said, be creative, free your mind and gain insights into world-class creative planning!
